Correct Technology

What is Marketing Mix?

 Marketing is simply defined as putting "the right product at the right place, at the right price and at the right time. The concepts behind the marketing are product and service, its price, its promotion, its distribution, shortly "Marketing Mix" or " Four Ps".

4p marketingThere have been numerous studies, theories, and concepts about marketing, one of which was Neil Borden's 12 ideas.These are - Product Planning, Evaluation, Marking, Distribution Channel, Individual Sales, Advertising, Promotion, Packaging, Demonstration, Service, Human Resources, Analysis.Later, in 1962, Cerry McCarthy simplified these concepts and laid the foundations for the 4P concept. The name of the concept is the initial letters of the following notions. The use of a marketing mix ensures that the right product is in the right place. A marketing mix is an important tool that helps you understand what product or service you can offer and how well the product is planning. The marketing mix is implemented through 4P.

1. Product

2. Price

3. Place/Placement

4. Promotion 

PRODUCT - First of all, the product stands for marketing strategy. The product is tangible  goods or intagible service that meets the needs or requirements of a particular customer. The products are produced according to the requirements, needs and interests of the period. The features and benefits of the product offered after production are delivered to buyers in a unique sales process. At the same time, potential buyers of the product are also predetermined.

PRICE - Price is set after product is ready. The price of a product affects how it will be sold. The price of the product should be such that no matter how high or too low its value is. In this case, it will be impossible to sell the product. Therefore, the price is to market in the market, and to demonstrate in a planned manner after learning about the prices offered by competitors.

PROMOTION - Marketing communication strategies and techniques are included in the introductory section. These can include ads, sales citations, special offers, and public relations. The tool used must match the product, price and end user. It is important to know the difference between marketing and promotion. Promotion is simply a communicative aspect of marketing functions.

PLACE OR PLACEMENT depends on how the product is delivered to the customer. Point of sale and sales channel, where the product is sold, means the platform. Choosing a customer center location is both cost-effective and cost-saving.

Ən Sonuncu Bloqlar

White Hat SEO ve Black Hat SEO arasindaki ince xett

White Hat SEO və Black Hat SEO arasındakı incə xətt

White hat SEO nədir ? Black hat SEO nədir? Düzgün SEO strategiyası

Twitter-de izleyici sayini artirma yollari

Twitter-də izləyici sayını artırma yolları

Twitter-də izləyici sayını artırma yolları, Twitterdə paylaşımlar necə hazırlanmalıdır.

Chatbot Nedir? Chatbotlarin meqsedi nedir

Chatbot Nədir? Chatbotların məqsədi nədir

Chatbot`ların məqsədi nədir ? Biznesiniz üçün Chatbotun önəmi və faydası

Uzaqdan nece bir biznes yaradicisi olmaq olar?

Uzaqdan necə bir biznes yaradıcısı olmaq olar?

Uzaqdan işləmək üçün vacib amillər,Uzaqdan işləyən bir iş həmkarının nəyə ethiyacı vardır?

E-Ticaret nedir? E-Ticarete nece baslaya bilerem?

E-Ticarət nədir? E-Ticarətə necə başlaya bilərəm?

Elektron ticarət nədir ? Elektron ticarətə necə başlanmalı və elektron ticarətin növləri

Saytinizin acilis suretini test etmek ucun 4 alet

Saytınızın açılış sürətini test etmək üçün 4 alət

Saytınızın açılış sürətini test etmək üçün 4 alət, Page Speed nədir ?

İnstagram sehifenize diqqet cekmeyin 4 yolu

İnstagram səhifənizə diqqət çəkməyin 4 yolu

İnstagramda diqqət şəkməyin yolları, İnstagram paylaşımlarını nə zaman etmək lazımdır?